The site was designed to serve the blogs: viewable by license, story type, art type, sculptor, etc., although the early comps don’t show that. The content had to be king. But we also wanted the design to be able to highlight the most important stories and features, look like a toy site, and retain an edge to honor Art Asylum’s heritage. So we built the homepage to work in thirds across the top, 1/3 on the left to accommodate the section features and 2/3 for the biggest stories and best pieces of design.

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All kidding aside my Name is Jennifer Lleras (insert friendly hand shake here). I came to work with DST two years ago after I finished up with college and the inevitable graphic design chump work we all have to do to get our foot in the door. I have always been an artist and I became more focused on graphic design in high school when I realized that doing oil paintings wasn’t going to put food on my table, seeing how computers and I get along so well, it was a perfect fit.

Being part of the DST graphics team is to put it lightly is my dream job. There aren’t too many places where you can work on and around the ground floor of toy design. I get around as far as work goes, the other designers and I split up the awesomeness and we get to do our share of ads, boxes, marketing stuff and the like.